Tips on Writing an Effective Press Release

Published by Aiden on Tagged Press Releases

Now you’re ready to learn how to write a press release and use them effectively to help grow your online or off-line business, since in the last post we discussed the basics of press releases and how they can be a powerful direct marketing tool.

Although press releases differ in length, ideally they should be between 300 and 800 words. In addition, many written publications favor press releases that are printed on either a single or double page with the main body printed on the reverse.

Since most media companies have an extremely large amount of material to print, your press release needs to stand out in order to be picked up. Although it’s relatively easier to have your press release published online, you still need to make sure the news release you create gets the maximum exposure in order for it to be an effective internet marketing tool.

One thing you need to know is the fact that despite the popularity of the internet, there is still quite a number of people who tend to trust traditionally printed material more than what they read online. Therefore, it’s very important to establish your credibility when marketing on the internet.

One of the biggest mistakes people or companies make is that they write press releases that sound like sales letters. Everyone understands that the objective of a business press release is to increase sales. However, to increase the chance of getting published, you have to write your press release in a newsworthy fashion. In other words, the content of your news release should be more informational rather than a sales pitch. A talented writer is able to sell without selling.

When writing a press release, first you need to choose your angle. The content should tell a story about your company or business. Make it interesting so as to create a newsworthy piece of information. Start writing your press release with a catchy title that intrigues the readers so that they want to read more. Besides being unique and compelling, the headline and opening line should also be keyword rich.

In order to give your press release a personal touch, you may want to include quotes from the owners (you and your business partners). Remember, your goal is to make the media and potential customers want to read your news release to get more information about your business. In case you don’t feel comfortable writing your own press releases, you should consider hiring a qualified ghost writer.

In addition to reading the content of your news release, the media and readers should also feel compelled to contact you or your company. This is the ultimate goal of a press release which is a powerful online marketing technique. If your press release is in print form, it’s crucial to include your contact information since there is no link for your readers to click to go to your website.

The points discussed above are important elements of an effective press release that can be used as a marketing technique to grow your business. If you have suggestions or comments on writing an effective press release, feel free to submit them.

Thanks for reading, have a wonderful day!

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