How to Use Articles as an Internet Marketing Technique
Published by Aiden on Tagged Internet Marketing TechniquesIn the previous post we discussed why you should use articles as a internet marketing technique. Now let me show you how to get started and implementat what you have learned.
Writing your articles
Contrary to what you may think, you don’t have to be an award winning writer to have great articles to be used as internet marketing techniques. In fact, you don’t even have to write them yourself. You can simply hire a professional ghost writer to write the articles for you. Visit a couple of web sites like Guru.com for example. When you post your project on a site like that, make sure to provide detailed instructions to the writer to ensure that the final product is of the quality that you would expect.
In addition to great content, you also need to post regular material to your blog. The more visibility that your writing has, the more free traffic you will get on your business site. Make sure you post content several times per month to your own website and other related sites.
Tips to Successfully Use Articles as a An Internet Marketing Technique
Now that you have the articles, you want to submit them to an article directory or two (or more). Search for directories that are relevant to your niche and then read the FAQ section to understand their rules for submission. One of the most popular article sites is Ezine Articles. Some sites will let you include direct links within your article while others only allow for a signature box (a.k.a. author resource box) at the end of your article. Try to choose an article directory that allows you to include a signature box at the end of your articles.
If direct links are allowed, use text links containing relevant keywords in order to drive visitors to your business website. This way the prospect can get more information from you. If the directory service allow you to include a signature box, be sure to carefully craft yours for optimal revenue for your business.
When writing your resource box, the first 1-2 lines should be a description of yourself and your web site. It should be clear but don’t turn it into a sales pitch. Just include a brief information about your business. The next line should be an offer and a call to action to get a click. Consider offering something free such as an ezine, a recorded audio or video, or anything else that would bring the prospect to click on your link and visit your site.
The last technique that you should employ when using articles as an internet marketing tool is search engine optimization (SEO). This technique is the inclusion of specific keywords throughout the writing content. This technique is intended to help the search engines find your business website.
How dense your content should be with keywords is still debatable, but generally it ranges from 1-5% for specific keywords. Just don’t stuff your articles excessively with keywords. This is regarded as spamming, and the search engines will detect it, and won’t rank your site.
Have fun with articles and building your online business!
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